Baxter International primarily focuses on products to treat haemophilia, kidney disease, immune disorders and other chronic and acute medical conditions.
Their work is saving lives and we hope this video makes that easier for them.
We believe health is one of the most important things in the world. Our personal health. The health of the environment. The health of our bank accounts.
…the first two are definitely more important.
That’s why we were so excited when Baxter approached us asking for help in creating a video that would convey the benefits of using their medical products to potential clients.
In creating this video it was vital to Baxter that we focused on the sustainability of their products through the circular economy they created.
We decided the most effective way to communicate this circular economy would be by structuring part of the video around the lifecycle of the IV bag. Thus, after a brief introduction to the product, the video followed the IV bag from the conveyor belt to the hospital and through the recycling process.
As well as the sustainability of the IV bags themselves, it was important that we also illustrated the sustainability of Baxter’s production facilities.
We used one powerful image of the production facility to convey this. The prevalence of solar panels on the roof of the facility, combined with the surrounding lush wildlife, effectively illustrated that Baxter works with the environment rather than against it.
As Baxter makes medical products, we needed to ensure that whilst we demonstrated their sustainability we also showed that Baxter didn’t sacrifice the medical quality of their products.
A key component of any medical product is its sterility. So, as well as having the voice-over state the sterility of Baxter products, we also wanted to reflect this through visual components. To do this, we kept the imagery basic, using a simple pastel colour scheme. This gave the whole video a sterile and clean feel.
Overall we thought we did a pretty awesome job and Baxter agreed.
It was our pleasure to help a company that has a hand in improving the health of so many people whilst also caring about the environment.