Running a business without understanding your customers? Impossible. That’s where Artifact comes in—centralising qualitative data to give business owners clear, actionable insights into what really matters to their customers.
They needed a video that captured the power and simplicity of their platform in a way that was both visually engaging and informative.
Artifact knew that their data-driven approach was powerful, but they needed to communicate it clearly and concisely. Our mission was to create a video that:
🔍 Highlighted Artifact’s ability to turn data into insights
🎯 Used fluid, seamless visuals to reinforce the concept of streamlined data
📊 Made complex information feel simple, engaging, and intuitive
To achieve this, we focused heavily on transitions and movement, ensuring the flow of data was reflected in the flow of the animation.
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Our initial storyboard immediately resonated with the Artifact team. But rather than jumping straight into animation, we took it a step further—developing a more detailed version to refine the flow and transitions before production began.
This extra step:
- Gave the client a clearer vision of the final piece
- Allowed us to fine-tune movement and pacing early on
- Ensured a smooth transition into the next stages of production
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Once the storyboard was locked, we developed style frames—introducing:
🎨 A refined colour palette to enhance clarity and engagement
🌊 Smooth, flowing transitions that mirrored the seamless nature of Artifact’s platform
📈 Crisp, modern visuals that reinforced Artifact’s cutting-edge approach
By inserting these style frames directly into the storyboard, we provided the client with a preview of how the colours and transitions would come to life—before we even started animating.
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With a strong foundation in place, we fine-tuned the visuals and animation to ensure:
🟢 Colours moved smoothly and naturally
📌 Every transition reinforced Artifact’s brand story
🚀 The final animation was polished, engaging, and impactful
Regular check-ins with Artifact’s team ensured we stayed aligned with their vision at every step.
The final video captured Artifact’s essence perfectly—a seamless, intuitive experience that transformed raw data into clear, valuable insights.
✨ A visually striking, fluid animation that brought Artifact’s platform to life
🎯 A smooth production process with enthusiastic client approval at every stage
📊 A dynamic and engaging video that Artifact could use to showcase their platform with confidence
By focusing on clear storytelling, seamless transitions, and engaging design, we created a video that didn’t just explain Artifact’s value—it embodied it.
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