We love CSIRO, they do exciting things that we get to make exciting videos about.
Exciting? Science? Now they’re two words that you may not have thought went together. In fact, you might have even let loose an internal groan.
That’s the hurdle CSIRO often faces. How do you get people to engage with your work when they think it’s going to be boring before they even press play?
You come to Explanimate! of course!
CSIRO did (just another reason we love them).
In one of our recent team ups, we created a suite of videos for their synthetic biology department.
It was vital that we grabbed the audience’s attention quickly and held on tight, promoting audiences to watch not just the first video, but the whole series.
So, our designers and copywriters put their heads together to come up with relatable examples that could not only help audiences understand CSIRO’s messaging, but also be developed into incredible visuals.
To further boost the accessibility and engagingness of the information, we made sure to use simple language and visually stunning artwork to create a series that was easy to understand and left audiences wanting more.
CSIRO loved the approach, and it worked wonders for achieving their goals.
Not to mention, we got to create some truly epic artwork.