One of the epic benefits of developing internal companyvideos is that you can really have some fun with them.
You’re still wanting to present information in exciting andengaging ways, but because you’re presenting the information to your own team,you’re not constrained by many of the rules of client facing videos.
You’re not trying to market to new clients, there’s nopressure on reaching a certain conversion rate or introducing new people toyour brand.
In fact, something a little outside your normal style canwork a lot better. After all, they arelooking at your branding, website, marketing and other assets day in and dayout, so something a little left of field is much more engaging.
GoTafe is familiar with this. That’s why when they came to us for aninternal company video to help announce and create excitement about a newonline system, they asked us to just have fun with it.
And what’s more fun than a fantasy quest featuring dragons,unicorns, and, of course, a knight in shining armour.
The video was a huge hit, the process was a whole lot of funfor the GoTafe team, and we finally got to fulfil our lifelong dream ofanimating a dragon.
What more could you ask for?!