Tecala

Client:
Tecala
Production Company:
Explanimate!
Creative Director:
Travis Hunt
Producer:
Caitlin de Graaf
Agency:
Music Composition:
Sound Design:
Animation type:
2d, 3d, animation, photography, motion graphics
Design & Animation:
Annabelle Cassell, Jennifer Cislowski, Kelly Tan, Nicholas Dunn & Marcus Rizzo
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About the

project

Every generation gets the cute robot it deserves, maybe you had Wall-E, or Johnny 5, R2D2 or the Iron Giant. 

Whoever you had you know just how indelible an impact they can create. Tecala knew it too so when they came to us and wanted us to bring “Cala” to life we all got very excited.  

Here at Explanimate!, we harness the power of animation to create content that opens doors for your brand because we know the right communications can make all the difference for reaching your audience effectively. We use compelling visual narratives to not only capture audience attention, but also broaden your reach.   

For Tecala, we did this by crafting a hybrid 2D-3D video that keeps audiences on their toes, wondering what cool thing they would see next and providing a lil something for everyone in the process.  This not only kept viewers engaged but increased the video’s share appeal helping it reach a wider audience.  

This was a real team effort where we all knuckled down and took part in the video. Scenes were shuffled between designers and animators, people were polishing and prepping all in order to get it done, on time, but wayyyy beyond expectations.

So, whether you’re looking to enter new territories, engage untapped demographics, or revitalise your brand, we’ve got you covered. 

Team

Travis Hunt
Creative Director
Caitlin de Graaf
Producer
Annabelle Cassell
Motion Designer
Jenn Cislowski
Motion Designer
Kelly Tan
Motion Designer
Marcus Rizzo
3D Designer
Nick Dunn
Motion Designer

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