Large, expensive mistakes are often more effective teachers than small, affordable ones. But at the end of the day, who wants to throw away their money and time on a poor decision? Nobody. And don’t be fooled when people tell you “nobody’s perfect”, because that ‘nobody’ guy really likes to talk himself up. He’s far from perfect. It’s a much greater mark of wisdom learn from the mistakes and experiences of others than to dive in unprepared and uneducated, all but begging for mistakes to come to you.
Corporate video is one such area where it’s easy to see your money disappearing without seeing a return in customer conversion. However, being aware of the biggest pitfalls in developing a corporate video will give you your best shot of creating a successful campaign. Let’s take a look at four of the most dastardly mistakes many corporate videos make.