Behind The Scenes
On Animation
December 22, 2022

Breaking Down The Dollar Sign - What Goes Into The Cost of an Animated Video

So, you’re thinking about an animated video… but you have no idea how much it’s going to cost, or what affects that price.  Fear not! You’re not alone.  That’s why you have us – Brisbane’s animation experts, ready to answer all your animation questions.


The key factor that’s going to determine costs is designer /animator time.  This is how long it will actually take our team to conceive, design, illustrate and animate your video.


Visual Style

Perhaps the VIP of cost factors is what you want your video to look like.  Are you chasing clean and simple motion graphics? Detailed characters?  Abstract art?  Or maybe mind-blowing 3D?  

The simpler the style, the less time it takes us to design it, the less it’s going to cost. It’s that simple.  This is why animated videos with characters, or detailed styles will push up costings.  It’s also why 3D styles tend to have a higher cost than 2D styles.

Time is money baby

The duration of your video is just as influential as the visual style.  Short and sweet videos tend to be easier on the budget, while longer videos mean more work, and, you guessed it, a higher price tag.

Deadlines, deadlines, deadlines

Need a video done yesterday?  Fast turnarounds and tight deadlines can mean pulling in more resources, which can come with additional costs.  Sometimes you gotta pay for that need for speed.  It’s always best to give us plenty of notice so we can help walk you through the process and make things as relaxed and enjoyable as possible for you, and for your wallet.

Star studded VOs

Want your video to sound as good as it looks?  Well, we have a shortlist of VO artist carefully selected to give you heaps of options for any video.  However, sometimes you might want a special sound.  Whether that’s a specific accent, demographic or even a celebrity.  VO artists in those niches can drive up costs.


Look.  We know we’re pretty dang awesome.  But while we’re experts at our craft, unfortunately we haven’t unlocked the secret of mind reading yet.  So, we know you may want tweaks and changes along the way. That’s why we factor some revisions into each of our quotes.  However, major revisions that require significant rework (like completely changing visuals at the end of the project)may come with some extra costs.

But don’t worry, we make sure you have plenty of opportunities to review things before we get to that point.


In a nutshell, asking how much an animated video will cost is kind of like asking “how long is a piece of string?”  there’s no one size fits all answer.  The key is to set your objectives, know your budget and talk to us if you have any questions.  We’re a friendly bunch and are always happy to chat.  At the end of the day we just want to make sure we can develop a video that not only looks fantastic and delivers exceptional results, but that also fits into your financial comfort zone.

motion graphics
paid advertising
Written by
Caitlin de Graaf

Start a

hand icon

with us

We’d love to chat. we don’t bite. well… dave bites, sometimes.