Behind The Scenes
On Animation
December 22, 2022

What Actually IS An Explainer Video

Ever watched a video that simplifies complex ideas, or introduces a product in a way that just clicks? Chances are, what you’ve stumbled across is known in our world as an explainer video.  But what exactly is this magic making tool, and why is it a go-to for businesses and creators?


The 411 on explainer videos

At its core, an explainer video is a short, engaging piece of content designed to explain a concept, product, or service in a way that’s easy to understand.  These videos can range from under a minute to several minutes (though we would recommend keeping it at 1-2), packing in information without overwhelming the viewer.


Storytelling Galore

What sets an explainer video apart is the use of storytelling techniques, whether animated or live action, that helps engage viewers and communicate the key messaging. This visual storytelling adds a dynamic touch that captures attention and makes the content more memorable.


Simplifying the Complex

Explainer videos excel at simplifying complex ideas.  Whether it’s breaking down intricate concepts, showcasing a new technology, or explaining a process, they use visuals and narration to make information accessible to a broad audience.


Grabbing Attention

In a world flooded with information, explainer videos cut through the noise.  They are crafted to be attention-grabbing from the get-go, using engaging visuals, clear messaging and often a touch of humour to keep viewers hooked.


Versatility in Use

Explainer videos aren’t just for big corporations.  They’re versatile and can be used by businesses of all sizes, educators, startups, or anyone with a message to share.  From product launches to educational content, they’re a versatile tool in the communication toolbox.


Boosting Conversion Rates

Businesses love explainer videos for a reason – they can significantly boost conversion rates.  By simplifying your message and showcasing the value of your product or service, explainer videos have the power to turn curious viewers into engaged customers.


Shareability Factor

Explainer videos thrive in the age of social media.  Their bite-sized nature and visually appealing content make them highly shareable, helping your message reach a broader audience organically.


Crafting a Memorable Brand Image

Beyond explaining concepts, these videos contribute to building a memorable brand image.  The combination of visuals, storytelling, and a well-crafted script leaves a lasting impression, making your brand more relatable and memorable.


Ina nutshell, explainer videos are the superheroes of communication, swooping in to simplify, captivate, and elevate your message.  Whether you’re explaining a product, a process, or just sharing your story, these videos pack a punch that resonates with audiences far and wide.

motion graphics
paid advertising
explainer video
Written by
Caitlin de Graaf

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