When it comes to the creative arts, popular techniques often become popular for a reason. Sometimes these techniques are proven to bring about a particular emotional response from an audience, or are known to work well with an efficient production pipeline—whatever the result, there is a solid reason they’re so commonly used in their field.
But in the fast-changing world of animation, telling the difference between standard practice and a passing fad can be tricky, and perfectly successful ideas can end up going to the wayside in favour of an ultimately forgettable trend. This is especially true in the field of corporate videos, where overused styles settle in like a cliched fungus in the name of looking like everyone else.
Today we’re looking at 4 tried-and-true techniques which are heinously underused in modern explainer animations, and how you can harness them to make your corporate video truly stand out from the pack.