animation-studio

 

Do you find you just can’t sit still when trying to learn something? Do you pick up more information from audiobooks than books? Or do you, like me, sleep at night amongst a big pile of graphs, maps, and pie charts? Whether or not you recognise it by name, chances are you’ve probably encountered the VAK model.

Yes, VAK. Sounds like an Invader Zim character, is actually an acronym for three learning styles identified by psychologist Walter Burke Barbe and fellow colleagues. VAK stands for Visual, Auditory, and Kinesthetic, and refers to three identified strength areas when it comes to learning new information. Most of us would claim to have a preference for learning by one of these methods (watching, listening, or doing) though research shows a mixed approach is generally gets the best results. With so many different learning styles how can we create something that will be memorable for all types of learners? How can animated video reach across the whole VAK audience?


sen_headphones

 

When the Department of Finance released a three-minute ad for their graduate program in late February, it made headlines. Unfortunately they weren’t the kind of headlines many government departments would want. Indeed, when the extreme awkwardness of The Game Changers spread virally around the interwebs, it left some of us wondering if the production company were in fact subversive comic geniuses, hell-bent on bringing down the finance department by revealing how truly mind-numbing it is to work there.

The biggest complaint was how wooden the whole thing was. Stilted actors speak unrealistic dialogue in tedious scenarios, and at the end all we’ve learnt is that financial sector employees love walking around empty corridors, holding empty coffee cups and having empty conversations about banana bread. It’s worthwhile asking: could anything have saved this video?

By taking a look at the biggest flaws in The Game Changers, we’ve determined some ways in which using animation could be a saving grace in future government ads.