It’s easy to think that creativity in the workplace is a luxury only afforded to those working in artistic fields. Heck, here at Explanimate our whole thing is to show off the creative side of your brands and organisations. But even those of us who work in the arts can get bogged down by the monotony of the nine to five grind. Creativity is found both in day-to-day business practice, company structure, and in advertising for the business – but how important is it to purposely work creativity into promoting your own business practice?

Our findings? Very. But it’s reasonable to ask: what exactly is it about a creative flair that helps a brand grow, attract new customers, and develop more useful ideas? Here are our top thoughts on the topic of creativity: