brand-animation

 

Whenever I’m considering buying a new product, the first place I hit is Google. User reviews, forums, product descriptions and video tutorials combined usually give a pretty comprehensive idea of whether I’ll find the item useful. But when it comes to niche B2B services like corporate animation it can be harder to find such useful information ahead of purchase. What to look for, which style to choose and how to best promote your video once you’ve got it can often remain elusive.

That’s why today we’ve put together an elementary list of online resources to help boost your knowledge during, and after, the purchase of an animated video for your brand. From blog articles to inspiring video examples to promotional tools, this list is designed to help you and your brand get the most out of your corporate animation experience.


How to make your company's explainer video stand out

 

So you’ve gone and got a shiny new explainer video for your company. The production company was great to work with, and the animation looks sleek and professional. The business message comes across perfectly, and once people see this they’ll be clambering for your company’s products and services.

So… what now? While developing an effective video is a large part of the battle, getting that video in front of eyeballs (and the right eyeballs at that) can be a daunting and confusing task all its own. Today we’re talking through how to make your explainer video stand out across three different online platforms: your company website, your Youtube channel and your social media network.