If you read our previous article on how to make your company’s animated video stand out, you’ll know that getting your video in front of eyeballs can be a challenging and oft times hit-and-miss process. But when you start to notice interest picking up, how do you truly get an idea of your video’s effectiveness? Is your explainer video reaching its intended audience, and are those views converting to sales? In today’s blog we’ll be looking at several different methods for checking the statistics of your video, as well as different ways of considering what makes a popular explainer video.