melbourne-animation

 

One of the best pieces of advice I’ve heard if you’re considering taking up a new hobby is to Google, “Things I wish I’d known before trying [hobby]”. This is a quick way to scope out potential downsides you may not have previously considered. Likewise before undertaking a new project, whether creative or corporate, it’s wise to consider what questions you need to ask yourself to be prepared for the oncoming production.

Today we’re looking at six questions to ask yourself when considering getting an explainer video made for your brand, and why you need to be asking them.


melbourne-animation

 

Whether it’s dodging the crowds at the night noodle markets, putting your hand on the water wall at the art gallery, or practicing your contained look of disgust for next time you have to travel to Sydney, there are a whole host of cultural phenomena that draw Melbourne-dwellers together. (Melbournians? Melbournites? Melbunnies? Yeah… let’s go with Melbournites.)

If you’re looking to create video content for your brand and you want to target a Melbourne audience, you’ll need to dive deep into the lifestyle and aesthetic of your viewership. After all, being one of the most liveable cities in the world, the sporting capital of the world, and the second-most fun city in the world (who knew, right?) takes a strong sense of ideals and standards.

Today we’ve got just the thing to get you started: we’re looking at three of the major social factors in the Melbournite way of life, and how we can use these things to better communicate with a Melbourne audience using animated video.