Social media allows us to do two things with great efficiency: create and share content, and network with other users socially. Given how important both these tasks are in business networking it’s no wonder corporate presence is so ubiquitous across the social media landscape. These days if you’ve got something to share for your business, whether it’s a new product video or an exciting news release, social media is the place to do it.
But why do some businesses seem more savvy than others when it comes to social media, while others fail miserably using almost identical techniques? The truth is each popular sharing website has its own distinctive etiquette, there’s no one-size-fits-all method and what works for one site can get you positively ostracised from another. Knowing not only where your audience is but also how to not make a jerk of yourself when you get there is vital to making a good impression for your brand.
Luckily we’ve got a straightforward rundown on four of the most popular social media sites right now, and how they can work for promoting your brand and its video content.