I mean, it’s a fair question to ask yourself. It’s not like money grows on trees. Perhaps you’ve searched for ‘free explainer video software’ or ‘free explainer video maker’ in the hopes that an app maker has developed the perfect program for you: click a button, put in some details about your brand and boom, pixels appear on screen with a bouncy tune to boot, effectively and engagingly explaining what your company does.

Maybe you remember the days of clipart fondly and are looking for a click-and-drag style animation program, where icons slide on screen while you pay a voice actor a sweet five bucks to narrate copy about your company. And perhaps, like many, you’ve looked at sites like Fiverr, Airtasker, and PeoplePerHour where a smorgasbord of specialty freelancers bid for projects and wondered, “Can I really get an explainer video made that cheaply?”

Here are some things to keep in mind when considering if you should get your explainer video made through a freelance bidding website or a professional production company:


brand-animation

 

Whenever I’m considering buying a new product, the first place I hit is Google. User reviews, forums, product descriptions and video tutorials combined usually give a pretty comprehensive idea of whether I’ll find the item useful. But when it comes to niche B2B services like corporate animation it can be harder to find such useful information ahead of purchase. What to look for, which style to choose and how to best promote your video once you’ve got it can often remain elusive.

That’s why today we’ve put together an elementary list of online resources to help boost your knowledge during, and after, the purchase of an animated video for your brand. From blog articles to inspiring video examples to promotional tools, this list is designed to help you and your brand get the most out of your corporate animation experience.


marketing-video-ideas

 

We’ve all been there. You sit down in front of your computer/notebook/carrier pigeon ready and raring to fire out some ideas. Why, just last night you had about fifty-seven brilliant ideas right when you were trying to go to sleep. You can’t remember any of them now, but hey, that’s fine. Coming up with ideas is the easiest thing in the world, right?

Then the blankness of the page and the cold, heartless stare of the carrier pigeon start to mock you. The enormous potential for failure shrivels up the seedlings of any ideas you might have thought of pursuing and suddenly a quick five-minute Facebook break sounds extremely appealing. But it will never just be five minutes, and a blank page will never just compose itself (…hyper-intelligent robots withstanding).

Coming up with ideas can seem like hell if you’re in the wrong mindset, especially if you’re under the added pressure of developing ideas for a new company marketing video. Figuring out how to promote a product or service in the clearest possible way can be a daunting task. However, there are a few trusty methods for getting the creative juices flowing. Here are just five of our top suggestions…


How to make your company's explainer video stand out

 

So you’ve gone and got a shiny new explainer video for your company. The production company was great to work with, and the animation looks sleek and professional. The business message comes across perfectly, and once people see this they’ll be clambering for your company’s products and services.

So… what now? While developing an effective video is a large part of the battle, getting that video in front of eyeballs (and the right eyeballs at that) can be a daunting and confusing task all its own. Today we’re talking through how to make your explainer video stand out across three different online platforms: your company website, your Youtube channel and your social media network.