So you wanna’ jump on that mobile app bandwagon. Maybe you want to expand your brand image, or you have a cool new idea for a mobile-based service. Whatever your intentions are with developing an app, the one thing that’s absolutely vital to understand is your user experience design. Yeah, it can feel a little pretentious to start whipping around terms like ‘UX Design’, but the crux of the idea is to create an overall beneficial experience for anyone using your app.

This leads us to the question: what design choices make an app more intuitively useful? And how can we best take advantage of existing animation techniques to give the best user value? Today we’re looking at five ways animation is commonly used in mobile apps to enhance user experience.


 

The association between animation and kids is strong. Many of us grow up watching cartoons for entertainment, and some of us were sat in front of the TV as youngsters for the mildly reviled ‘educational cartoons’. But the uses of animation for education are far more wide-reaching and a lot more entertaining than many realise, finding modern applications within work, hobbies, and new technologies, while still holding the power to teach much younger audiences the basics of life.


animation-studio

 

Do you find you just can’t sit still when trying to learn something? Do you pick up more information from audiobooks than books? Or do you, like me, sleep at night amongst a big pile of graphs, maps, and pie charts? Whether or not you recognise it by name, chances are you’ve probably encountered the VAK model.

Yes, VAK. Sounds like an Invader Zim character, is actually an acronym for three learning styles identified by psychologist Walter Burke Barbe and fellow colleagues. VAK stands for Visual, Auditory, and Kinesthetic, and refers to three identified strength areas when it comes to learning new information. Most of us would claim to have a preference for learning by one of these methods (watching, listening, or doing) though research shows a mixed approach is generally gets the best results. With so many different learning styles how can we create something that will be memorable for all types of learners? How can animated video reach across the whole VAK audience?