animation-studio

 

Let’s be honest here: when someone tells me they don’t watch, don’t like, or don’t have anything to do with animation, I can’t help but look at them with a little side eye. You know, that sidelong squinty-eyed glance of distrust? Yeah. Then I feel a little bad because, hey, it’s not like everyone works as an animator, writes about animation, watches animation in their spare time, and had dreams of creating their own animated series from the age of twelve. If a person doesn’t actively seek out animated content then how can they be expected to ever appreciate it?

The truth is that animation weaves through our daily lives in more positive ways than many of us realise. Whether it’s knowingly on our televisions or behind the scenes of our social and scientific advancements, animation affects more than just those of us who work with it. Check it out:


sen_headphones

 

Brainstorming: it’s a term that fills some of us with creative energy, and others with a sinking dread only paralleled by hearing the phrase ‘group assignment’ at university. But when you’re looking to develop ideas for your brand’s next video, a team brainstorming session can the innovative, time-saving push you need to get there.

So how can you set up a brainstorming session for your team’s best chance of success? Check out our 6 quick tips!


marketing-video-ideas

 

We’ve all been there. You sit down in front of your computer/notebook/carrier pigeon ready and raring to fire out some ideas. Why, just last night you had about fifty-seven brilliant ideas right when you were trying to go to sleep. You can’t remember any of them now, but hey, that’s fine. Coming up with ideas is the easiest thing in the world, right?

Then the blankness of the page and the cold, heartless stare of the carrier pigeon start to mock you. The enormous potential for failure shrivels up the seedlings of any ideas you might have thought of pursuing and suddenly a quick five-minute Facebook break sounds extremely appealing. But it will never just be five minutes, and a blank page will never just compose itself (…hyper-intelligent robots withstanding).

Coming up with ideas can seem like hell if you’re in the wrong mindset, especially if you’re under the added pressure of developing ideas for a new company marketing video. Figuring out how to promote a product or service in the clearest possible way can be a daunting task. However, there are a few trusty methods for getting the creative juices flowing. Here are just five of our top suggestions…