I mean, it’s a fair question to ask yourself. It’s not like money grows on trees. Perhaps you’ve searched for ‘free explainer video software’ or ‘free explainer video maker’ in the hopes that an app maker has developed the perfect program for you: click a button, put in some details about your brand and boom, pixels appear on screen with a bouncy tune to boot, effectively and engagingly explaining what your company does.

Maybe you remember the days of clipart fondly and are looking for a click-and-drag style animation program, where icons slide on screen while you pay a voice actor a sweet five bucks to narrate copy about your company. And perhaps, like many, you’ve looked at sites like Fiverr, Airtasker, and PeoplePerHour where a smorgasbord of specialty freelancers bid for projects and wondered, “Can I really get an explainer video made that cheaply?”

Here are some things to keep in mind when considering if you should get your explainer video made through a freelance bidding website or a professional production company: