animation-studio

 

If you’re lucky, the new year can bring with it new resolutions, a new slate, and new creative ideas. For the rest of us unlucky chumps, the vast opportunity of a new year can bring with it a crippling creative dry spell. A blank page is intimidating, especially when you’re coming up with ideas to promote your brand through video. Your company is relying on you, your customers are waiting on you, and your production choices depend on your idea. No pressure, right?

Well luckily we’ve got a stash of new year video ideas for your brand right here, waiting to be poached, appropriated, and otherwise taken advantage of. Have fun!


animation-studio

 

Think about it: how many restaurants do you know that run their own farms? How many plumbers make their own pipes, and how many writers whittle their own pencils? Business partnership benefits everyone in these situations, and it only makes sense that creative and technical fields work by the same principle. That’s why so many agencies are looking to partner with animation studios when a client is in need of an effective campaign. No need for an in-house animation crew when a production house is just a call away. But why specifically are agencies increasingly drawn toward using animation for their client’s campaigns? Let’s take a look at seven reasons for this phenomenon:


sen_headphones

 

Whether you’re looking to fit your brand video in with the most successful explainers of late, or you’re looking to find out what’s popular so you can buck the trend, it’s important to know what’s out there, what’s popular, and what’s cliché to the point of staleness. Today we’re looking at just a few of the current trends in explainer animation within the visuals, the music, and the scriptwriting.


Sydney_animation

 

Ahh, Sydney. Home of Luna Park, AC/DC, that one revolving restaurant we all deny having dropped a few hundred bucks to eat at, and 42 Wallaby Way. Well, maybe not the last one.

With so many recognisable landmarks Sydney is not only the tourism capital of Australia, but also sits among the top-fifteen most visited cities in the world. But what if we want to discover the residents who choose to make their permanent home in the harbour city?

Trying to pin down the best way to present your brand a localised audience can be tricky amongst a transient tourist city. That’s why today we’re taking a look at three aspects of Sydneysider culture to help mould your brand message, and how to best present that message through animation.


melbourne-animation

 

One of the best pieces of advice I’ve heard if you’re considering taking up a new hobby is to Google, “Things I wish I’d known before trying [hobby]”. This is a quick way to scope out potential downsides you may not have previously considered. Likewise before undertaking a new project, whether creative or corporate, it’s wise to consider what questions you need to ask yourself to be prepared for the oncoming production.

Today we’re looking at six questions to ask yourself when considering getting an explainer video made for your brand, and why you need to be asking them.


melbourne-animation

 

Whether it’s dodging the crowds at the night noodle markets, putting your hand on the water wall at the art gallery, or practicing your contained look of disgust for next time you have to travel to Sydney, there are a whole host of cultural phenomena that draw Melbourne-dwellers together. (Melbournians? Melbournites? Melbunnies? Yeah… let’s go with Melbournites.)

If you’re looking to create video content for your brand and you want to target a Melbourne audience, you’ll need to dive deep into the lifestyle and aesthetic of your viewership. After all, being one of the most liveable cities in the world, the sporting capital of the world, and the second-most fun city in the world (who knew, right?) takes a strong sense of ideals and standards.

Today we’ve got just the thing to get you started: we’re looking at three of the major social factors in the Melbournite way of life, and how we can use these things to better communicate with a Melbourne audience using animated video.