“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Transparency in business is becoming quite the art form. In an oversaturated market customers want to support brands whose values they admire and whose word they can trust. This involves not just internal honesty, but constructing your marketing, social media, and video content to support a transparent relationship with your clients. 1) First, commit yourself…
Okay, okay, ‘steal’ is a harsh word. What we’re looking at today are five music videos that contain some great ideas for developing your own explainer videos. Techniques to take cues from. To be inspired by. To ste–uhh, to ‘appropriate’ for your own branded content. Let’s check out how you can apply these ideas to…
If you want to be successful in anything it’s important – if not vital – to gather the best of the best and find out what shared techniques they all have in common. Sometimes we craft our success by staying within these guidelines and helping them shape our original ideas. Sometimes to be an outlier…
Ever notice how a lot of explainer videos keep a fairly bustling pace, right on the verge of what’s comfortable? Sometimes it’s like listening to someone who’s chugged a whole pot of coffee enthusiastically spilling out a string of interconnected ideas before the inevitable caffeine stomach gurgles hit. On the other side of the fence…
