There’s this big preconception that animated explainer videos belong only to the world of million dollar tech startups. When successful brands like Dropbox, Groupon, and Spotify used animated explainers to help launch their new product ideas in their early days, it’s easy to see how explainer videos gained the reputation of promoting exciting new virtual…
When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Most of us are well aware by now that social media takes up a huge chunk of consumer attention when it comes to paid video advertising. But far fewer people stop to think about what’s in that secret sauce – those unique ingredients that make social advertising different from digital video or traditional media, which…
Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…
In the past few years there’s been an ever-increasing focus on the importance of STEM work and education. It refers to the fields of Science, Technology, Engineering, and Mathematics, and all their sub-categories – including medical science, biology, chemistry, computer science, economics and other social sciences, to name just a few. Given the unprecedented focus…
Now more than ever it’s crucial to show some sincerity in your brand. 2020 has been a weird year to say the least, and the effect it’s had on consumer habits is undeniable. Between pandemics, protests, and threats of recession, people’s buying habits are changing rapidly and in over one-third of cases for the long…
“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Transparency in business is becoming quite the art form. In an oversaturated market customers want to support brands whose values they admire and whose word they can trust. This involves not just internal honesty, but constructing your marketing, social media, and video content to support a transparent relationship with your clients. 1) First, commit yourself…
Okay, okay, ‘steal’ is a harsh word. What we’re looking at today are five music videos that contain some great ideas for developing your own explainer videos. Techniques to take cues from. To be inspired by. To ste–uhh, to ‘appropriate’ for your own branded content. Let’s check out how you can apply these ideas to…