There’s a reason the status quo is the status quo. At some point or other, the thing worked well enough (or pretended to work well enough) that lots of people decided to do the thing. Soon enough, “that’s just the way things are done” is the common response and boom: the status quo is born.…
With a lack of customer trust comes a lack of customers. After all, who wants to do business with someone they don’t trust? Consumers need to know that they’ll get what they’re paying for, that they can rely on the product not to break down, and that they can trust the business not to betray…
A picture is worth a thousand words, and in this case a video is worth a thousand scripts. While we often think of explainer animations as going hand in hand with a helpful voiceover, some videos do better off letting their visuals speak for themselves. We’ve taken a look at some fantastic examples of explainer…
There’s this big preconception that animated explainer videos belong only to the world of million dollar tech startups. When successful brands like Dropbox, Groupon, and Spotify used animated explainers to help launch their new product ideas in their early days, it’s easy to see how explainer videos gained the reputation of promoting exciting new virtual…
When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Most of us are well aware by now that social media takes up a huge chunk of consumer attention when it comes to paid video advertising. But far fewer people stop to think about what’s in that secret sauce – those unique ingredients that make social advertising different from digital video or traditional media, which…
Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…
In the past few years there’s been an ever-increasing focus on the importance of STEM work and education. It refers to the fields of Science, Technology, Engineering, and Mathematics, and all their sub-categories – including medical science, biology, chemistry, computer science, economics and other social sciences, to name just a few. Given the unprecedented focus…
Now more than ever it’s crucial to show some sincerity in your brand. 2020 has been a weird year to say the least, and the effect it’s had on consumer habits is undeniable. Between pandemics, protests, and threats of recession, people’s buying habits are changing rapidly and in over one-third of cases for the long…
“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…