Are the four walls of your house getting you down? Wanting to get some ideas for video content but struggling with the art side of things? Feeling sorely in need of a bit of creative inspiration? A while back we talked through ten unique tips for fostering some visual creativity in your explainer videos. But…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Animation is a visceral visual medium which demands you take control of it. There’s no passive visual elements: you can’t sit a camera down and film whatever happens in front of it. Every element you see on screen is intentionally created and placed. If designers and animators choose their elements so carefully, then how can…
Spend long enough talking to animators and you’ll start to hear the word ‘appeal’ come up. In terms of animated characters, appeal is what makes an audience see the character as charismatic or realistic. It’s what makes us feel for them, and remember them, even after the animation is over. Creating appeal comes from not…