As hard as it is to fathom, there are people out there who aren’t exactly in love with the corporate art style we so often see on explainer videos and business websites. “What?!” I hear you exclaim in horror, “How can anyone not love corporate explainer videos?” We know, we know. It’s a hard truth…
In such an oversaturated job market it can be tempting for companies to ask: Do we really need a recruitment campaign at all? The biggest flaw with this thinking is assuming that the best-suited employees will not only magically find your job ad, but that they will automatically want to work for a company they…
Ah yes, the corporate training video. More ridiculed than the recruitment video, and only slightly less reviled than the school project video. But little do most people know it doesn’t have to be this way. Indeed, your training videos can be eye-catching, funny, or even – dare I say – interesting. Don’t believe it? Check…
Large, expensive mistakes are often more effective teachers than small, affordable ones. But at the end of the day, who wants to throw away their money and time on a poor decision? Nobody. And don’t be fooled when people tell you “nobody’s perfect”, because that ‘nobody’ guy really likes to talk himself up. He’s far…