Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
Nobody really likes to talk about recession until one’s about to hit. It’s not just because economic hardship is an unpleasant thing to think about, but also because each recession tends to be a little different from the last, with its own characteristic difficulties to navigate. If you’re trying to keep your brand afloat it…
It’s easy to think that creativity in the workplace is a luxury only afforded to those working in artistic fields. Heck, here at Explanimate our whole thing is to show off the creative side of your brands and organisations. But even those of us who work in the arts can get bogged down by the…