When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Most of us are well aware by now that social media takes up a huge chunk of consumer attention when it comes to paid video advertising. But far fewer people stop to think about what’s in that secret sauce – those unique ingredients that make social advertising different from digital video or traditional media, which…
Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
New year’s resolutions have become the clichés of the holiday world: we’ve heard some of them so many times they’ve lost all meaning. Sometimes we make the goal too broad (‘Get in shape’ is a lot trickier to actually stick to than ‘Walk 6000 steps five times a week’), but sometimes we simply lose sight…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Ever notice how a lot of explainer videos keep a fairly bustling pace, right on the verge of what’s comfortable? Sometimes it’s like listening to someone who’s chugged a whole pot of coffee enthusiastically spilling out a string of interconnected ideas before the inevitable caffeine stomach gurgles hit. On the other side of the fence…
Humans. Can’t live with ’em, can’t live without ’em, can’t read this blog without being one (hyper-intelligent dolphins aside). We’re a weird animal who finds meaning in pondering our own existence, and joy in watching unreal events display to us on very large or very tiny boxes of metal and wires. But why do we…
Hold onto your explainers, optimise your search engines, and blank your blanks because we’re taking an epic look back through our back catalogue of fascinating Explanimate blog articles and dammit, we’re bringing you along for the ride. Remember the time we profiled successful examples of brand videos? Or our epic two-part A to Z guide…
It’s easy to think that creativity in the workplace is a luxury only afforded to those working in artistic fields. Heck, here at Explanimate our whole thing is to show off the creative side of your brands and organisations. But even those of us who work in the arts can get bogged down by the…
So you wanna’ jump on that mobile app bandwagon. Maybe you want to expand your brand image, or you have a cool new idea for a mobile-based service. Whatever your intentions are with developing an app, the one thing that’s absolutely vital to understand is your user experience design. Yeah, it can feel a little…