Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…
If you want to be successful in anything it’s important – if not vital – to gather the best of the best and find out what shared techniques they all have in common. Sometimes we craft our success by staying within these guidelines and helping them shape our original ideas. Sometimes to be an outlier…
Having a truly addictive web video on your hands is a gold mine for two reasons. For starters, an addictive video is a rewatchable video, which adds to the view count and visible notoriety of the video. Secondly, an addictive video is more often than not a highly sharable video, making the viral spread of…