A picture is worth a thousand words, and in this case a video is worth a thousand scripts. While we often think of explainer animations as going hand in hand with a helpful voiceover, some videos do better off letting their visuals speak for themselves. We’ve taken a look at some fantastic examples of explainer…
There’s this big preconception that animated explainer videos belong only to the world of million dollar tech startups. When successful brands like Dropbox, Groupon, and Spotify used animated explainers to help launch their new product ideas in their early days, it’s easy to see how explainer videos gained the reputation of promoting exciting new virtual…
Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
New year’s resolutions have become the clichés of the holiday world: we’ve heard some of them so many times they’ve lost all meaning. Sometimes we make the goal too broad (‘Get in shape’ is a lot trickier to actually stick to than ‘Walk 6000 steps five times a week’), but sometimes we simply lose sight…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Ever notice how a lot of explainer videos keep a fairly bustling pace, right on the verge of what’s comfortable? Sometimes it’s like listening to someone who’s chugged a whole pot of coffee enthusiastically spilling out a string of interconnected ideas before the inevitable caffeine stomach gurgles hit. On the other side of the fence…
Hold onto your explainers, optimise your search engines, and blank your blanks because we’re taking an epic look back through our back catalogue of fascinating Explanimate blog articles and dammit, we’re bringing you along for the ride. Remember the time we profiled successful examples of brand videos? Or our epic two-part A to Z guide…
It’s easy to think that creativity in the workplace is a luxury only afforded to those working in artistic fields. Heck, here at Explanimate our whole thing is to show off the creative side of your brands and organisations. But even those of us who work in the arts can get bogged down by the…
The association between animation and kids is strong. Many of us grow up watching cartoons for entertainment, and some of us were sat in front of the TV as youngsters for the mildly reviled ‘educational cartoons’. But the uses of animation for education are far more wide-reaching and a lot more entertaining than many realise,…
It’s 6:00 pm in 1990s Australia. You’re either in one of those buttoned-down families who insist on watching the 6 o’clock news every weeknight or, more likely, you’re watching The Simpsons. There are quite literally thousands of classic quotes from the first ten seasons of the long-running primetime animation that get bandied around by Australian…