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One of the first things you’ll likely do when planning any sort of business strategy is profile your audience. Who are your target demographics? What are their shared interests? Where do they spend their time? When your audience is defined by the city they live in it can create a clearer picture of the branding they might respond to… or it can segregate, divert, or confuse your idea of your target market.

Good ol’ perpetually sunny Brisbane is no exception to the rule, and given the city extends from the beachy east to the urban riverside to the rural outskirts, it can be hard to pinpoint what unites a Brisbane market. Today we’ve got three tips to help get your grounding with an audience of Brisbanites, and how this fits in with a campaign centred around animated explainer videos.