Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…
New year’s resolutions have become the clichés of the holiday world: we’ve heard some of them so many times they’ve lost all meaning. Sometimes we make the goal too broad (‘Get in shape’ is a lot trickier to actually stick to than ‘Walk 6000 steps five times a week’), but sometimes we simply lose sight…
In the past few years there’s been an ever-increasing focus on the importance of STEM work and education. It refers to the fields of Science, Technology, Engineering, and Mathematics, and all their sub-categories – including medical science, biology, chemistry, computer science, economics and other social sciences, to name just a few. Given the unprecedented focus…
We’ve all been there – in fact, many of us are there right now. Tough times hit, we try to convince ourselves we’re fine, but then mysteriously we find ourselves getting… tired. Days merge into each other, small tasks seem to take forever, and soon enough mustering the energy to think creatively sounds like a…
Get with the times people: direct advertising is out, and content marketing centred around self-education is in. It’s why explainers, pop science content, and DIY tutorials are so popular – in an age where physically taxing and time-consuming tasks are becoming increasingly automated, people are now eager to use their leisure time to look for…
Now more than ever it’s crucial to show some sincerity in your brand. 2020 has been a weird year to say the least, and the effect it’s had on consumer habits is undeniable. Between pandemics, protests, and threats of recession, people’s buying habits are changing rapidly and in over one-third of cases for the long…
“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…
Nobody really likes to talk about recession until one’s about to hit. It’s not just because economic hardship is an unpleasant thing to think about, but also because each recession tends to be a little different from the last, with its own characteristic difficulties to navigate. If you’re trying to keep your brand afloat it…
Are the four walls of your house getting you down? Wanting to get some ideas for video content but struggling with the art side of things? Feeling sorely in need of a bit of creative inspiration? A while back we talked through ten unique tips for fostering some visual creativity in your explainer videos. But…
In case you’ve been living under a rock on Mars for the past few months, the world is adjusting to a little bit of craziness right now. The personal freedoms we’d normally have to go outside and, you know, do stuff, are limited at best. Even the ability to go to work has been hindered…