If you want to make lasting, positive changes in your life, it’s comforting to keep in mind that tiny habits accumulate into big results a lot faster than you may think. If you improve at something by 1% each day, you become 37 times better after just one year (https://jamesclear.com/continuous-improvement). But even when we want…
As we start to kind of vaguely see a pinhole light at the end of the pandemic tunnel (like, maybe, sort of, if you squint and turn your head a bit), many individuals and businesses alike are going to start questioning what will stay and what will go. Most will need to ask themselves whether…
Ah, pitching. The tricky art of saying ‘Hey, I’d like your money. Here’s why that’d be a great idea for you.’ Regardless of who you are or what you’re pitching, it’s never a cut and dry process. There are however some best practices known to increase your chance of pitching success beyond simply having a…
When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Most of us are well aware by now that social media takes up a huge chunk of consumer attention when it comes to paid video advertising. But far fewer people stop to think about what’s in that secret sauce – those unique ingredients that make social advertising different from digital video or traditional media, which…
Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
Every business has their dream market – that niche consumer segment who so deeply resonates with their brand ideals, who gels with the ethos of their company and who get genuine lasting value from their products and services. But finding, reaching, and targeting that niche? That’s a Herculean task. Luckily the rise of social media…
As hard as it is to fathom, there are people out there who aren’t exactly in love with the corporate art style we so often see on explainer videos and business websites. “What?!” I hear you exclaim in horror, “How can anyone not love corporate explainer videos?” We know, we know. It’s a hard truth…
Producing a new explainer video for your brand is exciting: you’ve got a juicy new piece of content to share to boost your online presence, promote your brand image, and hook in more clients. But the cost of developing ongoing content can feel intimidating if you’re hiring a professional production house to create your videos,…
Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…