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The Power of Emotions in Paid Video Advertising

Emotional advertising often gets a bad rap. “You’d be so happy if you had this new multi-function blender in your life.” “You’d feel less anxious if you had this home security system.” “You’d be less lonely if you got this mouthwash”. It’s a mainstay of the advertising world, and done wrong, emotional advertising can come…

How to advertise a startup through animation

What exactly is a startup? Everyone and their mother seems to have their own definition. Some define it as a new business designed for rapid growth, others consider technological innovation as key in identifying a startup, while others believe it describes the opening phases of what may become a larger company. Whatever your definition, it’s…