Animation for startups

 

What exactly is a startup? Everyone and their mother seems to have their own definition. Some define it as a new business designed for rapid growth, others consider technological innovation as key in identifying a startup, while others believe it describes the opening phases of what may become a larger company.

Whatever your definition, it’s fair to agree that startup companies come in many different forms. Lacking any best practice rules, it can be difficult to know how to advertise such an immeasurable type of business, let alone what type of advertising medium will work best. However, there are a few common features that most startups share when compared with other types of businesses.

Today we’re taking a look at four common startup features and determining how well animated advertising holds up against them.


marketing-video-ideas

 

We’ve all been there. You sit down in front of your computer/notebook/carrier pigeon ready and raring to fire out some ideas. Why, just last night you had about fifty-seven brilliant ideas right when you were trying to go to sleep. You can’t remember any of them now, but hey, that’s fine. Coming up with ideas is the easiest thing in the world, right?

Then the blankness of the page and the cold, heartless stare of the carrier pigeon start to mock you. The enormous potential for failure shrivels up the seedlings of any ideas you might have thought of pursuing and suddenly a quick five-minute Facebook break sounds extremely appealing. But it will never just be five minutes, and a blank page will never just compose itself (…hyper-intelligent robots withstanding).

Coming up with ideas can seem like hell if you’re in the wrong mindset, especially if you’re under the added pressure of developing ideas for a new company marketing video. Figuring out how to promote a product or service in the clearest possible way can be a daunting task. However, there are a few trusty methods for getting the creative juices flowing. Here are just five of our top suggestions…


How to make your company's explainer video stand out

 

So you’ve gone and got a shiny new explainer video for your company. The production company was great to work with, and the animation looks sleek and professional. The business message comes across perfectly, and once people see this they’ll be clambering for your company’s products and services.

So… what now? While developing an effective video is a large part of the battle, getting that video in front of eyeballs (and the right eyeballs at that) can be a daunting and confusing task all its own. Today we’re talking through how to make your explainer video stand out across three different online platforms: your company website, your Youtube channel and your social media network.


 Why-it-pays-for-Agencies-to-partner-with-an-Animation-Production-House

 

If there’s one thing people in the animation industry do well, it’s teamwork. Creating a professional animated product is a group effort that often takes an astounding amount of collaboration and an understanding of how each individual effort fits into the larger picture as a whole.

Knowing this, it comes as no surprise that many agencies are choosing to partner with a professional animation company for their production needs instead of developing an in-house animation department.

Perhaps you’re part of an agency team who are still undecided as to how to solve your production needs in a way that will tailor to your agency’s image. Maybe you’re weighing up the cost-effectiveness of producing animated selling tools for your clients in-house. Or maybe you’re a dyslexic girl named Tina who loves playing Boggle, who was in fact looking for the website ‘ExampleTina.com.au/Bogl’. In any case, if you want to make an informed decision it’s worth your while to check out these 3 reasons why it pays for agencies to partner with a production house.

(Except you, Tina. You can probably get back to your Boggle game.)