motivation-animation

Humans. Can’t live with ’em, can’t live without ’em, can’t read this blog without being one (hyper-intelligent dolphins aside). We’re a weird animal who finds meaning in pondering our own existence, and joy in watching unreal events display to us on very large or very tiny boxes of metal and wires. But why do we love to watch videos with an almost voyeuristic enrapturement, and what joy do we get from seeing stories unfold that we have no part in?

By understanding the philosophy behind why we watch videos we can better cater to those deeper needs with our own video content.


motivation-animation

Having a truly addictive web video on your hands is a gold mine for two reasons. For starters, an addictive video is a rewatchable video, which adds to the view count and visible notoriety of the video. Secondly, an addictive video is more often than not a highly sharable video, making the viral spread of your content its own form of self-perpetuating advertising. For these reasons, it’s a solid investment of time and money to look at ways your web video, explainer, or advertisement could be more watchable and more sharable to potential viewers. Let’s take a look at 5 things that commonly make for an addictive web video in 2019: