So you wanna’ jump on that mobile app bandwagon. Maybe you want to expand your brand image, or you have a cool new idea for a mobile-based service. Whatever your intentions are with developing an app, the one thing that’s absolutely vital to understand is your user experience design. Yeah, it can feel a little pretentious to start whipping around terms like ‘UX Design’, but the crux of the idea is to create an overall beneficial experience for anyone using your app.

This leads us to the question: what design choices make an app more intuitively useful? And how can we best take advantage of existing animation techniques to give the best user value? Today we’re looking at five ways animation is commonly used in mobile apps to enhance user experience.


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Even in the twilight years of cat videos, vloggers, and ice bucket challenges it can be hard to see how any online video platform could begin to compete with YouTube. As of 2017 their audience numbers were in the range of 1,300,000,000 people.

In recent years though we’ve seen the beginning of what may prove to be the fall of Rome — uhh, I mean YouTube — through unannounced changes to the way particular content is promoted to the average viewer. These changes, which define and elevate ‘advertiser friendly’ content at the cost of all else, have left even the most popular YouTubers short of views and looking for alternative platforms. The news is even worse for animated content, as YouTube’s ‘quantity is better than quality’ algorithms leave labour-intensive media like animation in the dust.

If your brand is one of many who look to animated explainer videos as an effective way to explain your products and services, it’s worthwhile knowing what other options you have when choosing a platform to host your brand’s videos.


Here’s hoping you’re a Home Alone fan and get the above!

OK lets not waste too much of your time, short of wishing all our client, friends, colleagues, and hey… even our enemies, a beautiful Christmas with family and friends.

If you’d like to see some of the stuff we’ve done this year, check it out!
Or if you only have 15 secs, click above to view a little video Adam whipped together for your viewing pleasure.

2016 is going to be huge and we look forward to reconnecting and making some magic.

Love,
the Explanimate! team.


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Spend long enough talking to animators and you’ll start to hear the word ‘appeal’ come up. In terms of animated characters, appeal is what makes an audience see the character as charismatic or realistic. It’s what makes us feel for them, and remember them, even after the animation is over. Creating appeal comes from not just the way a character moves, but the very building blocks of how they are visually designed.

In amongst all of this, it’s imperative to keep in mind the purpose and intended audience of the animated work, and how your character design will fit within that context. It’s especially important to consider character design concepts when creating explainer videos, whose purpose is solely to explain a concept or product in a quick, clear and memorable way.

It’s for this reason we often use exaggeration and simplification in animated videos as a tool for quick recognition. The principles of design (line, shape, colour, etc.) are focussed toward getting across in a short amount of time who a character is, and what they want in the context of the video. Today we’ll be looking at just a few of the main aspects to consider when creating appealing characters, and how they apply to the animated video genre.