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The Future of Animation for the Future of Your Brand

The future.  What a wondrous thing.  It’s a time of endless possibilities and questions that are impossible to answer. Will robots rule the world? Will raccoons be bred so they can eat all the trash, thus ending urban pollution? Will we reverse engineer dinosaurs resulting in mass moral dilemmas like in Jurassic Park? Will I…

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The Power of Emotions in Paid Video Advertising

Emotional advertising often gets a bad rap. “You’d be so happy if you had this new multi-function blender in your life.” “You’d feel less anxious if you had this home security system.” “You’d be less lonely if you got this mouthwash”. It’s a mainstay of the advertising world, and done wrong, emotional advertising can come…

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7 FAQs of Using Animated Characters for Your Brand

Ever since we were little most of us have been immersed in the stories of animated characters.  I, for one, spent most of my childhood watching Spongebob and Patrick wreak havoc in Bikini Bottom or Chip and Dale traumatise Donald.  But, animated characters are almost never designed for an adult audience.  So, it is little…