The future. What a wondrous thing. It’s a time of endless possibilities and questions that are impossible to answer. Will robots rule the world? Will raccoons be bred so they can eat all the trash, thus ending urban pollution? Will we reverse engineer dinosaurs resulting in mass moral dilemmas like in Jurassic Park? Will I…
Emotional advertising often gets a bad rap. “You’d be so happy if you had this new multi-function blender in your life.” “You’d feel less anxious if you had this home security system.” “You’d be less lonely if you got this mouthwash”. It’s a mainstay of the advertising world, and done wrong, emotional advertising can come…
Ever since we were little most of us have been immersed in the stories of animated characters. I, for one, spent most of my childhood watching Spongebob and Patrick wreak havoc in Bikini Bottom or Chip and Dale traumatise Donald. But, animated characters are almost never designed for an adult audience. So, it is little…
A picture is worth a thousand words, and in this case a video is worth a thousand scripts. While we often think of explainer animations as going hand in hand with a helpful voiceover, some videos do better off letting their visuals speak for themselves. We’ve taken a look at some fantastic examples of explainer…
There’s this big preconception that animated explainer videos belong only to the world of million dollar tech startups. When successful brands like Dropbox, Groupon, and Spotify used animated explainers to help launch their new product ideas in their early days, it’s easy to see how explainer videos gained the reputation of promoting exciting new virtual…
If you want to make lasting, positive changes in your life, it’s comforting to keep in mind that tiny habits accumulate into big results a lot faster than you may think. If you improve at something by 1% each day, you become 37 times better after just one year (https://jamesclear.com/continuous-improvement). But even when we want…
As we start to kind of vaguely see a pinhole light at the end of the pandemic tunnel (like, maybe, sort of, if you squint and turn your head a bit), many individuals and businesses alike are going to start questioning what will stay and what will go. Most will need to ask themselves whether…
Ah, pitching. The tricky art of saying ‘Hey, I’d like your money. Here’s why that’d be a great idea for you.’ Regardless of who you are or what you’re pitching, it’s never a cut and dry process. There are however some best practices known to increase your chance of pitching success beyond simply having a…
When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Most of us are well aware by now that social media takes up a huge chunk of consumer attention when it comes to paid video advertising. But far fewer people stop to think about what’s in that secret sauce – those unique ingredients that make social advertising different from digital video or traditional media, which…