Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
Whether you’re a business owner, an agent, or a creative professional, being creatively stumped is a bad place to find yourself. It can make any problem feel like an immovable brick wall and stall our productivity with any given project. The good news is there are ways around creative problems like this (specifically seven ways…
Let’s be honest here: when someone tells me they don’t watch, don’t like, or don’t have anything to do with animation, I can’t help but look at them with a little side eye. You know, that sidelong squinty-eyed glance of distrust? Yeah. Then I feel a little bad because, hey, it’s not like everyone works…
In such an oversaturated job market it can be tempting for companies to ask: Do we really need a recruitment campaign at all? The biggest flaw with this thinking is assuming that the best-suited employees will not only magically find your job ad, but that they will automatically want to work for a company they…