Social-Media-Work-For-Your-Branded-Videos

Make Social Media Work For Your Branded Videos

Social media allows us to do two things with great efficiency: create and share content, and network with other users socially. Given how important both these tasks are in business networking it’s no wonder corporate presence is so ubiquitous across the social media landscape. These days if you’ve got something to share for your business,…

What we can learn from 4 successful animated videos

There’s a famous quote attributed to Groucho Marx that says: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As much as it’s useful (and secretly fun) to observe the mistakes of others, often we can learn even more by studying their successes. Looking at…

4 Mistakes To Avoid In Your Corporate Video

Large, expensive mistakes are often more effective teachers than small, affordable ones. But at the end of the day, who wants to throw away their money and time on a poor decision? Nobody. And don’t be fooled when people tell you “nobody’s perfect”, because that ‘nobody’ guy really likes to talk himself up. He’s far…

How to advertise a startup through animation

What exactly is a startup? Everyone and their mother seems to have their own definition. Some define it as a new business designed for rapid growth, others consider technological innovation as key in identifying a startup, while others believe it describes the opening phases of what may become a larger company. Whatever your definition, it’s…

How To Represent Your Brand Through Animation

From the layout of your website to the exact dimensions of a billboard to your employee’s shirt colour, branding decisions encompass almost every aspect of a business. More than ever we’re ‘meeting’ a brand in the virtual world long before ever stepping foot in a physical store. So when we talk about how to effectively…

The Video Compression Cheat Sheet

If you’ve ever produced a digital video of any kind, you’ll know the feeling of satisfaction you get from finally completing a great-looking film. And most likely, you’ll also know the feeling of intimidation, frustration and/or seething rage when first confronted with the huge selection of video render settings. I hear you: ‘All I want…

4 Underused Techniques to Make Your Animation Unique

When it comes to the creative arts, popular techniques often become popular for a reason. Sometimes these techniques are proven to bring about a particular emotional response from an audience, or are known to work well with an efficient production pipeline—whatever the result, there is a solid reason they’re so commonly used in their field.…

We don’t just animate, we illustrate!

We often get asked the question…”Do you guys create illustrations as well as animations?” The answer… of course! Every animation needs to be illustrated before it can be animated after all. Here’s an example of a corporate illustration we created for one of our clients – Plant Assessor. A Christmas Card for their clients 🙂