Transparency in business is becoming quite the art form. In an oversaturated market customers want to support brands whose values they admire and whose word they can trust. This involves not just internal honesty, but constructing your marketing, social media, and video content to support a transparent relationship with your clients. 1) First, commit yourself…
Okay, okay, ‘steal’ is a harsh word. What we’re looking at today are five music videos that contain some great ideas for developing your own explainer videos. Techniques to take cues from. To be inspired by. To ste–uhh, to ‘appropriate’ for your own branded content. Let’s check out how you can apply these ideas to…
If you want to be successful in anything it’s important – if not vital – to gather the best of the best and find out what shared techniques they all have in common. Sometimes we craft our success by staying within these guidelines and helping them shape our original ideas. Sometimes to be an outlier…
Ever notice how a lot of explainer videos keep a fairly bustling pace, right on the verge of what’s comfortable? Sometimes it’s like listening to someone who’s chugged a whole pot of coffee enthusiastically spilling out a string of interconnected ideas before the inevitable caffeine stomach gurgles hit. On the other side of the fence…
Whether you’re a business owner, an agent, or a creative professional, being creatively stumped is a bad place to find yourself. It can make any problem feel like an immovable brick wall and stall our productivity with any given project. The good news is there are ways around creative problems like this (specifically seven ways…
It seems like everyone and their grandma is cashing in on the nostalgia boom lately. Meanwhile, it’s hard to throw a rock without hitting a millennial who’s complaining about how reboots are ‘ruining their childhood’, or hitting a baby boomer who’s complaining about how millennials are killing the rock-throwing business. So do people really even…
