Get with the times people: direct advertising is out, and content marketing centred around self-education is in. It’s why explainers, pop science content, and DIY tutorials are so popular – in an age where physically taxing and time-consuming tasks are becoming increasingly automated, people are now eager to use their leisure time to look for…
Now more than ever it’s crucial to show some sincerity in your brand. 2020 has been a weird year to say the least, and the effect it’s had on consumer habits is undeniable. Between pandemics, protests, and threats of recession, people’s buying habits are changing rapidly and in over one-third of cases for the long…
“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…
Nobody really likes to talk about recession until one’s about to hit. It’s not just because economic hardship is an unpleasant thing to think about, but also because each recession tends to be a little different from the last, with its own characteristic difficulties to navigate. If you’re trying to keep your brand afloat it…
Are the four walls of your house getting you down? Wanting to get some ideas for video content but struggling with the art side of things? Feeling sorely in need of a bit of creative inspiration? A while back we talked through ten unique tips for fostering some visual creativity in your explainer videos. But…
In case you’ve been living under a rock on Mars for the past few months, the world is adjusting to a little bit of craziness right now. The personal freedoms we’d normally have to go outside and, you know, do stuff, are limited at best. Even the ability to go to work has been hindered…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Transparency in business is becoming quite the art form. In an oversaturated market customers want to support brands whose values they admire and whose word they can trust. This involves not just internal honesty, but constructing your marketing, social media, and video content to support a transparent relationship with your clients. 1) First, commit yourself…
Okay, okay, ‘steal’ is a harsh word. What we’re looking at today are five music videos that contain some great ideas for developing your own explainer videos. Techniques to take cues from. To be inspired by. To ste–uhh, to ‘appropriate’ for your own branded content. Let’s check out how you can apply these ideas to…
If you want to be successful in anything it’s important – if not vital – to gather the best of the best and find out what shared techniques they all have in common. Sometimes we craft our success by staying within these guidelines and helping them shape our original ideas. Sometimes to be an outlier…