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Explanimate!
Explainer Videos Australia – Corporate Animation, Animated Business Video Production in Brisbane
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Category Archives: Behind the scenes

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How Often Should You Update Your Brand Video Content?

Behind the scenes, Blog, On AnimationBy daveFebruary 16, 2021

Producing a new explainer video for your brand is exciting: you’ve got a juicy new piece of content to share to boost your online presence, promote your brand image, and hook in more clients. But the cost of developing ongoing content can feel intimidating if you’re hiring a professional production house to create your videos,…

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Conveying Meaning In Every Scene Of Your Explainer Video

Behind the scenes, Blog, On AnimationBy daveJanuary 18, 2021

Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…

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6 Classic New Years Resolutions That Are Actually Useful For Building Your Brand in 2021

Behind the scenes, Blog, On AnimationBy daveDecember 15, 2020

New year’s resolutions have become the clichés of the holiday world: we’ve heard some of them so many times they’ve lost all meaning. Sometimes we make the goal too broad (‘Get in shape’ is a lot trickier to actually stick to than ‘Walk 6000 steps five times a week’), but sometimes we simply lose sight…

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How To Keep Up Creative Energy In Tough Times

Behind the scenes, Blog, On AnimationBy daveOctober 15, 2020

We’ve all been there – in fact, many of us are there right now. Tough times hit, we try to convince ourselves we’re fine, but then mysteriously we find ourselves getting… tired. Days merge into each other, small tasks seem to take forever, and soon enough mustering the energy to think creatively sounds like a…

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Why Self-Education Is The New Peak Of Video Advertising

Behind the scenes, Blog, On AnimationBy daveSeptember 15, 2020

Get with the times people: direct advertising is out, and content marketing centred around self-education is in. It’s why explainers, pop science content, and DIY tutorials are so popular – in an age where physically taxing and time-consuming tasks are becoming increasingly automated, people are now eager to use their leisure time to look for…

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6 Ways Animated Explainer Videos Can Humanise Your Brand

Behind the scenes, Blog, On AnimationBy daveAugust 18, 2020

Now more than ever it’s crucial to show some sincerity in your brand. 2020 has been a weird year to say the least, and the effect it’s had on consumer habits is undeniable. Between pandemics, protests, and threats of recession, people’s buying habits are changing rapidly and in over one-third of cases for the long…

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The Unique Origins Of The Animated Explainer Video

Behind the scenes, Blog, Character DesignBy daveJuly 16, 2020

“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…

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What To Do With Your Brand In An Economic Downturn

Behind the scenes, Blog, Character DesignBy freshdigitalJune 15, 2020

Nobody really likes to talk about recession until one’s about to hit. It’s not just because economic hardship is an unpleasant thing to think about, but also because each recession tends to be a little different from the last, with its own characteristic difficulties to navigate. If you’re trying to keep your brand afloat it…

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5 More Ways To Be Visually Creative With Your Explainer Videos

Behind the scenes, Blog, On AnimationBy freshdigitalMay 18, 2020

Are the four walls of your house getting you down? Wanting to get some ideas for video content but struggling with the art side of things? Feeling sorely in need of a bit of creative inspiration? A while back we talked through ten unique tips for fostering some visual creativity in your explainer videos. But…

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Adjusting Your Brand To An Online Marketplace Using Video

Behind the scenes, Blog, On AnimationBy freshdigitalApril 15, 2020

In case you’ve been living under a rock on Mars for the past few months, the world is adjusting to a little bit of craziness right now. The personal freedoms we’d normally have to go outside and, you know, do stuff, are limited at best. Even the ability to go to work has been hindered…

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