Every business has their dream market – that niche consumer segment who so deeply resonates with their brand ideals, who gels with the ethos of their company and who get genuine lasting value from their products and services. But finding, reaching, and targeting that niche? That’s a Herculean task. Luckily the rise of social media…
As hard as it is to fathom, there are people out there who aren’t exactly in love with the corporate art style we so often see on explainer videos and business websites. “What?!” I hear you exclaim in horror, “How can anyone not love corporate explainer videos?” We know, we know. It’s a hard truth…
Producing a new explainer video for your brand is exciting: you’ve got a juicy new piece of content to share to boost your online presence, promote your brand image, and hook in more clients. But the cost of developing ongoing content can feel intimidating if you’re hiring a professional production house to create your videos,…
Making a fictional animated film is a fairly different art to making an explainer animation. While both have a high focus on keeping the audience engaged, one can focus more loosely on aesthetic and character development while the other must focus on the craft of, well, explaining stuff. Time is of the absolute essence in…
New year’s resolutions have become the clichés of the holiday world: we’ve heard some of them so many times they’ve lost all meaning. Sometimes we make the goal too broad (‘Get in shape’ is a lot trickier to actually stick to than ‘Walk 6000 steps five times a week’), but sometimes we simply lose sight…
We’ve all been there – in fact, many of us are there right now. Tough times hit, we try to convince ourselves we’re fine, but then mysteriously we find ourselves getting… tired. Days merge into each other, small tasks seem to take forever, and soon enough mustering the energy to think creatively sounds like a…
Get with the times people: direct advertising is out, and content marketing centred around self-education is in. It’s why explainers, pop science content, and DIY tutorials are so popular – in an age where physically taxing and time-consuming tasks are becoming increasingly automated, people are now eager to use their leisure time to look for…
Now more than ever it’s crucial to show some sincerity in your brand. 2020 has been a weird year to say the least, and the effect it’s had on consumer habits is undeniable. Between pandemics, protests, and threats of recession, people’s buying habits are changing rapidly and in over one-third of cases for the long…
“The more you know about the past, the better prepared you are for the future.” If we want to put Theodore Roosevelt’s quote another way, learning the origins of a field helps give ourselves the best chance for success in that field. Discovering how something first came to be is key to understanding why it…
Nobody really likes to talk about recession until one’s about to hit. It’s not just because economic hardship is an unpleasant thing to think about, but also because each recession tends to be a little different from the last, with its own characteristic difficulties to navigate. If you’re trying to keep your brand afloat it…