With a lack of customer trust comes a lack of customers. After all, who wants to do business with someone they don’t trust? Consumers need to know that they’ll get what they’re paying for, that they can rely on the product not to break down, and that they can trust the business not to betray…
A picture is worth a thousand words, and in this case a video is worth a thousand scripts. While we often think of explainer animations as going hand in hand with a helpful voiceover, some videos do better off letting their visuals speak for themselves. We’ve taken a look at some fantastic examples of explainer…
There’s this big preconception that animated explainer videos belong only to the world of million dollar tech startups. When successful brands like Dropbox, Groupon, and Spotify used animated explainers to help launch their new product ideas in their early days, it’s easy to see how explainer videos gained the reputation of promoting exciting new virtual…
If you want to make lasting, positive changes in your life, it’s comforting to keep in mind that tiny habits accumulate into big results a lot faster than you may think. If you improve at something by 1% each day, you become 37 times better after just one year (https://jamesclear.com/continuous-improvement). But even when we want…
When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Most of us are well aware by now that social media takes up a huge chunk of consumer attention when it comes to paid video advertising. But far fewer people stop to think about what’s in that secret sauce – those unique ingredients that make social advertising different from digital video or traditional media, which…
Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
Every business has their dream market – that niche consumer segment who so deeply resonates with their brand ideals, who gels with the ethos of their company and who get genuine lasting value from their products and services. But finding, reaching, and targeting that niche? That’s a Herculean task. Luckily the rise of social media…
As hard as it is to fathom, there are people out there who aren’t exactly in love with the corporate art style we so often see on explainer videos and business websites. “What?!” I hear you exclaim in horror, “How can anyone not love corporate explainer videos?” We know, we know. It’s a hard truth…
Producing a new explainer video for your brand is exciting: you’ve got a juicy new piece of content to share to boost your online presence, promote your brand image, and hook in more clients. But the cost of developing ongoing content can feel intimidating if you’re hiring a professional production house to create your videos,…