Bentley Media

How Paid Video Advertising Reaches Gen Z Customers

In part two of our series targeting specific customer groups with paid video advertising, we’re taking a good look at young people (in the non-creepiest way possible). Specifically, we’re analysing the fresh-faced youth of Generation Z – those currently in their teens to mid-20s. By checking out what makes them such unique consumers, we can…

Voconiq

How To Use Paid Advertising To Reach Lazy Customers

Admit it: basically all of us go through times where we’re lacking motivation, low on energy, and feeling downright lazy. This means whatever your usual target market is, a not-insignificant portion of that market will, at any time, be lazy – which in turn means a harder slog to get their attention and convert them…