Why animated video is the future of advertising

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Every week some chump on the internet writes a new article about ‘why blank is the future of BLANK!’ and the 10 ways kale actually grants you the power of time travel. Well strap yourselves in, because today that chump is us. Minus the kale. Okay, maybe a little bit of kale. We’re talking about…

Does your explainer video have purpose?

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There’s a quote from German philosopher Friedrich Nietzsche that goes, “He who has a why to live for can bear almost any how.” What’s interesting about this quote is how it can apply not just to our lives, our psychological state, and our most basic response to the human condition… but also to explainer videos.…