Christmas Card Illustration

 

 

We often get asked the question…”Do you guys create illustrations as well as animations?”

The answer… of course! Every animation needs to be illustrated before it can be animated after all.

Here’s an example of a corporate illustration we created for one of our clients – Plant Assessor. A Christmas Card for their clients :)


Here’s hoping you’re a Home Alone fan and get the above!

OK lets not waste too much of your time, short of wishing all our client, friends, colleagues, and hey… even our enemies, a beautiful Christmas with family and friends.

If you’d like to see some of the stuff we’ve done this year, check it out!
Or if you only have 15 secs, click above to view a little video Adam whipped together for your viewing pleasure.

2016 is going to be huge and we look forward to reconnecting and making some magic.

Love,
the Explanimate! team.


character-design-explanimate

 

Spend long enough talking to animators and you’ll start to hear the word ‘appeal’ come up. In terms of animated characters, appeal is what makes an audience see the character as charismatic or realistic. It’s what makes us feel for them, and remember them, even after the animation is over. Creating appeal comes from not just the way a character moves, but the very building blocks of how they are visually designed.

In amongst all of this, it’s imperative to keep in mind the purpose and intended audience of the animated work, and how your character design will fit within that context. It’s especially important to consider character design concepts when creating explainer videos, whose purpose is solely to explain a concept or product in a quick, clear and memorable way.

It’s for this reason we often use exaggeration and simplification in animated videos as a tool for quick recognition. The principles of design (line, shape, colour, etc.) are focussed toward getting across in a short amount of time who a character is, and what they want in the context of the video. Today we’ll be looking at just a few of the main aspects to consider when creating appealing characters, and how they apply to the animated video genre.


i-like-your-animation

 

If you read our previous article on how to make your company’s animated video stand out, you’ll know that getting your video in front of eyeballs can be a challenging and oft times hit-and-miss process. But when you start to notice interest picking up, how do you truly get an idea of your video’s effectiveness? Is your explainer video reaching its intended audience, and are those views converting to sales? In today’s blog we’ll be looking at several different methods for checking the statistics of your video, as well as different ways of considering what makes a popular explainer video.


marketing-video-ideas

 

We’ve all been there. You sit down in front of your computer/notebook/carrier pigeon ready and raring to fire out some ideas. Why, just last night you had about fifty-seven brilliant ideas right when you were trying to go to sleep. You can’t remember any of them now, but hey, that’s fine. Coming up with ideas is the easiest thing in the world, right?

Then the blankness of the page and the cold, heartless stare of the carrier pigeon start to mock you. The enormous potential for failure shrivels up the seedlings of any ideas you might have thought of pursuing and suddenly a quick five-minute Facebook break sounds extremely appealing. But it will never just be five minutes, and a blank page will never just compose itself (…hyper-intelligent robots withstanding).

Coming up with ideas can seem like hell if you’re in the wrong mindset, especially if you’re under the added pressure of developing ideas for a new company marketing video. Figuring out how to promote a product or service in the clearest possible way can be a daunting task. However, there are a few trusty methods for getting the creative juices flowing. Here are just five of our top suggestions…


How to make your company's explainer video stand out

 

So you’ve gone and got a shiny new explainer video for your company. The production company was great to work with, and the animation looks sleek and professional. The business message comes across perfectly, and once people see this they’ll be clambering for your company’s products and services.

So… what now? While developing an effective video is a large part of the battle, getting that video in front of eyeballs (and the right eyeballs at that) can be a daunting and confusing task all its own. Today we’re talking through how to make your explainer video stand out across three different online platforms: your company website, your Youtube channel and your social media network.



animation-glossary-part-1

 

Whether you’re a hobbyist animator looking to improve your scope of knowledge, an agency exec wanting a clearer idea of the technical terms your contracted animators use, or a freelancing client who has no idea what H.264 is and what it has to do with your small business animation, an A to Z guide is a great place to start filling in the gaps of your knowledge. Today we’ll be focussing on technical terms and how they apply to the world of digital animation, starting with A-M


pros-and-cons-of-explainer-videos

 

Ah, pros and cons lists. The best friend of the blog writer, the secret lover of the indecisive, and the arch enemy of people who hate trying to draw straight lines on a pad of paper. We could sit here all day and talk about the pros and cons of pros and cons lists, but that would be ironically counterproductive. Instead, let’s look at something that could potentially be useful for your product or business: explainer videos.

By now you’ve probably heard of explainers, or even heard them being descried as an essential sales tool for your website or advertising campaign. But is there truth to the hype, and are there other options better suited to your business? Today we’ll be fossicking out the truth by looking at the pros and cons of explainer videos when pitted against three other alternatives: text, stylised video ads, and no explainers at all.


 Why-it-pays-for-Agencies-to-partner-with-an-Animation-Production-House

 

If there’s one thing people in the animation industry do well, it’s teamwork. Creating a professional animated product is a group effort that often takes an astounding amount of collaboration and an understanding of how each individual effort fits into the larger picture as a whole.

Knowing this, it comes as no surprise that many agencies are choosing to partner with a professional animation company for their production needs instead of developing an in-house animation department.

Perhaps you’re part of an agency team who are still undecided as to how to solve your production needs in a way that will tailor to your agency’s image. Maybe you’re weighing up the cost-effectiveness of producing animated selling tools for your clients in-house. Or maybe you’re a dyslexic girl named Tina who loves playing Boggle, who was in fact looking for the website ‘ExampleTina.com.au/Bogl’. In any case, if you want to make an informed decision it’s worth your while to check out these 3 reasons why it pays for agencies to partner with a production house.

(Except you, Tina. You can probably get back to your Boggle game.)