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These 5 Classic Writing Tips Can Make Or Break Your Brand Videos

Writing is one of those skills that seeps into almost every other creative pursuit—songs need lyrics, art needs critical interpretation, and videos need scripts. It’s no surprise then that good copywriting is powerful enough to salvage a mediocre project, or destroy an otherwise reasonable one. Over the centuries some well-known ‘best practice’ tips have emerged…

What we can learn from 4 successful animated videos

There’s a famous quote attributed to Groucho Marx that says: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As much as it’s useful (and secretly fun) to observe the mistakes of others, often we can learn even more by studying their successes. Looking at…