animation-studio

 

In such an oversaturated job market it can be tempting for companies to ask: Do we really need a recruitment campaign at all? The biggest flaw with this thinking is assuming that the best-suited employees will not only magically find your job ad, but that they will automatically want to work for a company they know nothing about. Good recruitment videos offer fast and effective company awareness specifically aimed at people within, or looking to get into, the field of work. So how do you go about crafting a video strong enough to nab your dream employees?


animation-studio

 

Ah yes, the corporate training video. More ridiculed than the recruitment video, and only slightly less reviled than the school project video. But little do most people know it doesn’t have to be this way. Indeed, your training videos can be eye-catching, funny, or even – dare I say – interesting. Don’t believe it? Check out our eight tips for making great animated training videos and decide for yourself.


sen_headphones

 

Writing is one of those skills that seeps into almost every other creative pursuit—songs need lyrics, art needs critical interpretation, and videos need scripts. It’s no surprise then that good copywriting is powerful enough to salvage a mediocre project, or destroy an otherwise reasonable one.

Over the centuries some well-known ‘best practice’ tips have emerged to guide new and experienced writers in creating quality work. Though the tips were originally developed with creative writing in mind, today we’re taking a look at how they also apply to writing scripts for brand videos, corporate animation, and explainers.


brisbane-animator-blog

 

Trying to find useful content on a topic you’re new to can be like finding a needle in a haystack. And when that topic is something as over-saturated as online video, suddenly the haystack becomes an overgrown hedge maze and the needle is a contact lens you lost three years ago which may or may not be entirely a figment of your imagination.

If you’ve ever considered getting an explainer video made for your brand you might find the amount of information available overwhelming. Luckily we’ve done the hard work already and compiled a handy list of seven video resources in three categories to get you started on your explainer video journey. You’re welcome!


What-we-can-learn-from-4-successful-animated-videos

 

There’s a famous quote attributed to Groucho Marx that says: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As much as it’s useful (and secretly fun) to observe the mistakes of others, often we can learn even more by studying their successes.

Looking at the workflow of effective businesses makes it easier to develop effective business models in the future. Likewise, knowing what kind of advertising techniques worked in the past allows us to make wise decisions in future brand campaigns. Today we’re looking at four brands who successfully used animated video as the crux of their campaign, and why it was so effective in building their brand’s awareness.