When we’re feeling good and things are going well it’s easy to make lofty goals. We want to make all the plans, get involved in all the exciting developments, and be the best that we can possibly be. But when life throws an unexpected wrench at our future selves? Well, not everyone is naturally gifted…
Last time we took a step into the world of paid video advertising through the lens of niche audience targeting. This time we’re back for a deep (but totally swimmable) dive on the topic to understand what paid video advertising actually means within the social media landscape, why paid media is so important to your…
Every business has their dream market – that niche consumer segment who so deeply resonates with their brand ideals, who gels with the ethos of their company and who get genuine lasting value from their products and services. But finding, reaching, and targeting that niche? That’s a Herculean task. Luckily the rise of social media…
In case you’ve been living under a rock on Mars for the past few months, the world is adjusting to a little bit of craziness right now. The personal freedoms we’d normally have to go outside and, you know, do stuff, are limited at best. Even the ability to go to work has been hindered…
Humans. Can’t live with ’em, can’t live without ’em, can’t read this blog without being one (hyper-intelligent dolphins aside). We’re a weird animal who finds meaning in pondering our own existence, and joy in watching unreal events display to us on very large or very tiny boxes of metal and wires. But why do we…
In such an oversaturated job market it can be tempting for companies to ask: Do we really need a recruitment campaign at all? The biggest flaw with this thinking is assuming that the best-suited employees will not only magically find your job ad, but that they will automatically want to work for a company they…
Ah yes, the corporate training video. More ridiculed than the recruitment video, and only slightly less reviled than the school project video. But little do most people know it doesn’t have to be this way. Indeed, your training videos can be eye-catching, funny, or even – dare I say – interesting. Don’t believe it? Check…
When the Department of Finance released a three-minute ad for their graduate program in late February, it made headlines. Unfortunately they weren’t the kind of headlines many government departments would want. Indeed, when the extreme awkwardness of The Game Changers spread virally around the interwebs, it left some of us wondering if the production company…
One of the best pieces of advice I’ve heard if you’re considering taking up a new hobby is to Google, “Things I wish I’d known before trying [hobby]”. This is a quick way to scope out potential downsides you may not have previously considered. Likewise before undertaking a new project, whether creative or corporate, it’s…
Whether it’s dodging the crowds at the night noodle markets, putting your hand on the water wall at the art gallery, or practicing your contained look of disgust for next time you have to travel to Sydney, there are a whole host of cultural phenomena that draw Melbourne-dwellers together. (Melbournians? Melbournites? Melbunnies? Yeah… let’s go…