Get with the times people: direct advertising is out, and content marketing centred around self-education is in. It’s why explainers, pop science content, and DIY tutorials are so popular – in an age where physically taxing and time-consuming tasks are becoming increasingly automated, people are now eager to use their leisure time to look for…
The association between animation and kids is strong. Many of us grow up watching cartoons for entertainment, and some of us were sat in front of the TV as youngsters for the mildly reviled ‘educational cartoons’. But the uses of animation for education are far more wide-reaching and a lot more entertaining than many realise,…
Let’s be honest here: when someone tells me they don’t watch, don’t like, or don’t have anything to do with animation, I can’t help but look at them with a little side eye. You know, that sidelong squinty-eyed glance of distrust? Yeah. Then I feel a little bad because, hey, it’s not like everyone works…
Every couple of years there seems to be a new fad in corporate video. When whiteboard animation first came swaggering onto the scene it too seemed like the kind of phenomenon that would enter with a blaze of glory and fade shortly after with not so much as a whimper. Yet here we are several…