animation-studio

 

Let’s be honest here: when someone tells me they don’t watch, don’t like, or don’t have anything to do with animation, I can’t help but look at them with a little side eye. You know, that sidelong squinty-eyed glance of distrust? Yeah. Then I feel a little bad because, hey, it’s not like everyone works as an animator, writes about animation, watches animation in their spare time, and had dreams of creating their own animated series from the age of twelve. If a person doesn’t actively seek out animated content then how can they be expected to ever appreciate it?

The truth is that animation weaves through our daily lives in more positive ways than many of us realise. Whether it’s knowingly on our televisions or behind the scenes of our social and scientific advancements, animation affects more than just those of us who work with it. Check it out:


animation-studio

 

Every couple of years there seems to be a new fad in corporate video. When whiteboard animation first came swaggering onto the scene it too seemed like the kind of phenomenon that would enter with a blaze of glory and fade shortly after with not so much as a whimper. Yet here we are several years later and whiteboard animation is still going strong, like a reality TV show nobody quite understands the appeal of but everybody keeps on watching.

Surprisingly, the answer to this appeal lies largely in the psychology behind what we’re watching. There are several subconscious reasons we’re drawn toward whiteboard animation, and today we’re shedding a little light on how they fit together.