Good, cheap, fast. Pick two.

It’s the project management triangle, the triple constraint, the two-sentence explanation as to why we can’t always get what we want. In the corporate world, and especially in the world of video production, the quality, cost, and output speed of your project are what determines its ability to go ahead.

So when you’re looking to get a brand video made, which two elements should you choose? Is it better to favour quality over timing? Or to stick to your budget even if it means pulling back the scope of the video? Let’s take a quick look at the pros and cons of all three options: