There’s this big preconception that animated explainer videos belong only to the world of million dollar tech startups. When successful brands like Dropbox, Groupon, and Spotify used animated explainers to help launch their new product ideas in their early days, it’s easy to see how explainer videos gained the reputation of promoting exciting new virtual…
As we start to kind of vaguely see a pinhole light at the end of the pandemic tunnel (like, maybe, sort of, if you squint and turn your head a bit), many individuals and businesses alike are going to start questioning what will stay and what will go. Most will need to ask themselves whether…
Ah, pitching. The tricky art of saying ‘Hey, I’d like your money. Here’s why that’d be a great idea for you.’ Regardless of who you are or what you’re pitching, it’s never a cut and dry process. There are however some best practices known to increase your chance of pitching success beyond simply having a…
The great thing about animated explainer videos is that colour design knows no bounds. You want a character with blue skin and pink hair? You got it. You want a black and white background with bright multicoloured accents bursting out whenever you want to draw attention to something on screen? No problem. You want a…
Ever notice how a lot of explainer videos keep a fairly bustling pace, right on the verge of what’s comfortable? Sometimes it’s like listening to someone who’s chugged a whole pot of coffee enthusiastically spilling out a string of interconnected ideas before the inevitable caffeine stomach gurgles hit. On the other side of the fence…
I mean, it’s a fair question to ask yourself. It’s not like money grows on trees. Perhaps you’ve searched for ‘free explainer video software’ or ‘free explainer video maker’ in the hopes that an app maker has developed the perfect program for you: click a button, put in some details about your brand and boom,…
Whenever I’m considering buying a new product, the first place I hit is Google. User reviews, forums, product descriptions and video tutorials combined usually give a pretty comprehensive idea of whether I’ll find the item useful. But when it comes to niche B2B services like corporate animation it can be harder to find such useful…