In-store / POS displays
Well, well, well, so you wanna know about in-store and digital point of sale display advertising. Lucky for you, we happen to be pros at dishing out this kind of information (with a little cheeky flair). Let’s start with the benefits, shall we? For in-store POS, it’s like Darryl Kerrigan said, location, location, location. Having your ad, right there at the checkout counter can make a world of difference when it comes to customer acknolwedgement and messaging retention. Plus, with in-store POS, they’re already in a buying mood. It’s all about convenience, baby! Your bright, visually appealing ad right there in their face, their phone or tablet right there in hand… A match made in heaven. They can make a purchase from ANYWHERE.
Like with any creative endeavour, it’s all about the idea, baby. So let’s talk process. What’s your hook? How do you stand out? Knowing your brand’s voice will be essential. Funny is all good and well but if you’re brand is all about elegance then cracking wise is just not going to be your thing. With a strong brand voice and a fun creative idea it’s time to get the monkeys on the typewriters (so to speak). Hammering away to deliver a strinking and engaging piece of collateral that you can roll out on in-store displays.
So, whatever you’re looking for in-store / POS displays can have mega benefits for you and your brand. And with a little bit of elbow grease and some know-how, you can start boosting your sales and impressing your customers in no time.