Client: South-East Queensland Water
Animation Type: 2D, animation
“Water, water everywhere and not a drop to drink.”
Water is super easy to take for granted… until it isn’t available anymore. SEQ Water keeps the water resources of Queensland, Australia safe. They are always looking for ways to not only provide water to Queenslanders but also to educate them and inform them.
Don’t go chasing waterfalls
We wanted the infrastructure and people behind it to take centre stage. Creating vistas and landscapes that were reflective of actual Queensland, not just “generic vista 1” and so on. It gave it a lived-in feel and allowed us to make the client feel like they could see themselves in the video.
So using photographs of real job sites we were able to create a look and feel that felt both stylised and realistic all at once.
Please stick to the rivers and the lakes that you’re used to
We make no secret of the fact that we like to let design take centre stage and that animation should be a support to that design and not the other way around.
But we didn’t want to just trot out the same old thing, rely on well-worn tropes or fall back on recycled rigs, walk cycles or lighting effects. So we went in with fresh eyes and tried to see things differently and ask, “what if?”
But I think you’re moving too fast
The video was a smash hit. Humblebrag but sometimes government agencies are often happy with the lowest common denominator. They just want to get the message across and don’t always realise that the medium is the message. But there’s a little vision and creative risk on their side or when they really dig in and decide to do something different, great things happen.
We were even lucky enough to do a follow-up – https://vimeo.com/498167429