Ranqx

Client:
Ranqx
Production Company:
Explanimate!
Creative Director:
Travis Hunt
Producer:
Caitlin de Graaf
Agency:
Music Composition:
Sound Design:
Animation type:
2d, animation, character, motion graphics
Design & Animation:
Kelly Tan
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About the

project

When people visit your house, you want to make them feel comfortable and welcome.  It encourages them to stay longer and leaves a good impression.

Having a nice welcome mat is a good place to start.  That’s why we have one outside our office… or at least we did before it was stolen (this would never have happened in our Logan office).

We consider videos a sort of virtual welcome mat.  They quickly introduce visitors to your brand and product / service, making them feel comfortable and encouraging them to explore further. 

Ranqx agrees with us.  That’s why they approached us for help creating a video that would effectively introduce their audience to their brand, leaving a memorable impression.

Animation is not only naturally effective at engaging audiences thanks to its visual nature.  But, this also makes it perfect for reaching these international markets.  

Most imagery has very similar meanings all around the world so when illustrated in visually stunning ways, this creates a strong foundation for a video that welcomes customers from almost anywhere.

Add in some enthralling sound design and you not only have the world’s coolest welcome mat, but a video that hooks in your audience and leaves a lasting impression on viewers.  They’ll have no choice but to head straight to your website or get in contact.

Ranqx sure thought the video was the perfect solution to their problem, and you can’t argue with the results.

Team

Travis Hunt
Creative Director
Caitlin de Graaf
Producer
Kelly Tan
Motion Designer

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