Like milk and cookies, shoes and socks, or rama lama lama ka dinga da dinga dong, animation and live-action just ‘go together’.
Codafication is pioneering new ways to simplify the world through scalable software solutions. Their out-of-the-box thinking needed a video that felt just as bold, innovative, and exciting as their tech.
When they came to us with an initial idea, we saw the potential but knew we could push it further. Enter Trav (Explanimate!’s Creative Director), who took one look, dusted himself off, and threw out a better idea. Luckily, Codafication loved it, and we ran with it.
Codafication needed a video that would:
- Showcase their innovative solutions in a way that was both simple and exciting
- Make complex technology feel approachable to their audience
- Stand out from traditional software explainer videos
We knew from the start that a hybrid approach—mixing live-action and animation—would be the perfect way to balance human connection with dynamic visual storytelling.
With the direction set, we moved into crafting a compelling narrative.
📝 The script had to be both engaging and informative—breaking down Codafication’s offerings while leaving space for exciting visuals.
🎭 Casting was crucial, and when we couldn’t find the right fit for the FedEx-style delivery guy, we turned inward—our lead producer, Dave, stepped in (because who better to play someone delivering solutions than the guy who literally does it every day?).
🎬 Location scouting led us to Newstead Studios, a fantastic filming space that set the perfect stage for our live-action sequences.
With the live-action footage in the can, it was time to bring the animation to life.
Our animators crafted a mix of:
🎨 Cel animation for fluid, hand-drawn motion
📦 Motion graphics for sleek interface interactions
🌈 Bouncing colour streaks to add energy and excitement
This blended approach made sure the final video was not only visually stunning but also engaging and effective.
As with all our projects, we put the video through rigorous testing and refinements:
- Fine-tuning motion sequences for smooth integration with live-action footage
- Adjusting colour grading to ensure consistency across live-action and animated elements
- Optimising sound design for maximum impact
Sometimes, you love a video, but the client doesn’t quite feel the same.
Sometimes, you and the client think it’s a banger, but no one else notices.
This time? Everyone was stoked.
🎉 Codafication loved it.
👏 We loved it.
🔥 Audiences loved it.
So, we slid on our dancin’ shoes and celebrated another seamless blend of animation and live-action—one that brought Codafication’s story to life in the most fun, engaging, and visually stunning way possible.
