Subway Instagram Filter

Project Details

Client: Australian Radio Network

Animation Type: 3D, animation, motion graphics

Don’t you hate it when you have really epic plans to build a giant sandwich boat and sail it around Australia and New Zealand but COVID sinks those plans like some soggy bread?

Well, that’s what happened to Subway.

But whilst COVID-19 halted those plans before the 9-metre sandwich boat could get too far into its voyage, Subway still enlisted our help to create an awesome SnapChat filter to get people excited.

But what to make this filter?

It would have to be something to do with a Subway sandwich. It just makes sense. Giant sandwich boat = giant sandwich filter.

But when a company is making a giant sandwich boat to sail around, you get the feeling that they would appreciate the wilder and whackier ideas.

So, to be a wild and whacky sandwich…

There were several ideas floating around the studio. There was a filter that would make you look like your were eating a subway, a filter that would give you a subway lightsaber, a filter that would fill the background with sandwiches.

But then it came to us. One idea that would rise above all others. An idea captivating yet whacky. Ingenious, yet simple to create.

A filter that would superimpose your face on one giant floating Subway.

We built her. And she was marvellous.

We always knew we were full of great ideas but this one was just **chef’s kiss** perfection.

We loved it. Subway loved it. We knew the public would love it.

So whilst the Subway sandwich boat wouldn’t sail as far as originally planned, our epic Subway SnapChat filter would live to get people excited for those beautiful sandwiches.

Team

Trav 2
Travis Hunt

Creative Director

Dave
David Owen

Producer / Writer

City Subway (1) Copy